Hi I'm Komal Khandelwal

Growth Marketer and Creator with over 4 years of experience in helping SaaS & Web3 brands grow their online presence.

I specialize in creating engaging content, developing data-driven strategies, and managing marketing campaigns that drive results.

I help build Web3 Brands that People Trust, Follow, and can't Ignore.

4+

Years of Experience

10+

Clients Managed across various industries

40-60%

Average increase in Engagement & Following rates

Why do you need me?

Posting memes ≠ strategy

Keeping up with Crypto Twitter ≠ building community

Web3 moves fast, Tokens launch, Timelines change, Narratives flip overnight

If your brand isn't plugged into the culture, you're already losing attention.

Managing a Web3 project’s online presence is about narrative control, CT-native tone, and activating the right communities at the right time.

Hiring a crypto-native Marketer means more than engagement. It means someone who gets the culture, speaks the lingo, and turns shitposting into distribution.

🧨 Narrative & Launch Planning

In today’s world, timing is everything. From Testnet drops to TGE hype, you need someone who understands when to build silence and when to break it with noise. I create CT-native strategies that align with your roadmap, so you’re not just posting, you’re building narratives.

🗃️ Content That Clicks in Crypto

Crypto content isn’t pretty carousels, it’s meme threads, reaction gifs, quote tweets, storytelling, videos screenshots & much more that move. I create content that’s not just seen, but screenshotted, bookmarked and DMed. Built for CT, Built for reach.

📮 Presence That Stays Online

In Web3, if you’re not on the TL, you don’t exist.

I keep your brand visible consistently, engaging to the right threads, and keeping your presence alive during launches, lulls, and market flips. Even when your core team’s offline, your brand stays active.

Work Experience

🏢 Brands

Pond AI

(April 2026- July 2026) Contractual

Content & Social

• Owned X and LinkedIn founder- content strategy for Pond
• Ran a full content audit & pivot from focus on ICP: Solo founders to Investors to AI Agent Marketplace to reposition the brand away from crypto associations
• Produced content, design, and video edits for mini product launches during the pivot
• Resource-led organic posts (leading with value instead of product pitches) reached close to 10K organic reach on **every alternate posts to position Pond as go to account focused on AI Agentic ecosystem

https://x.com/JoinPond/status/2065469075564990593?s=20

https://x.com/JoinPond/status/2081717909085372766?s=20

GTM & Campaigns

• Developed Pond's GTM strategy and repositioning plan( AI Agent Marketplace), driving the pivot toward sales lead generation as the primary vertical — (strategy/audit prepared, not executed before engagement ended)
• Positioned Pond as a lower-cost alternative to Apollo/Clay for sales lead gen bounties (part of the above strategy)
• Ran paid X ad campaigns; "Two Robots ad 2" was the top-performing creative( 1.02M impressions, 8,348 link clicks, 0.82% CTR, and $0.0048 CPC, outperforming the other two campaigns run in the same period by roughly 7x on CTR and 4-9x on cost-efficiency
• Coordinated a referral program launch and bounty promotions
• Conducted competitive GTM research across Clay, Upwork, Polsia, and Whop

Copperx( now KOSH)

(June 2025- Mar 2026)

• Owned Growth, Social strategy, campaign launches and execution for Onchain banking, including card launch, rebrand, event content, and the points system.
• Grew followers to 2.5X and increased engagement by 3X
• Shifted audience mix to align with US focus. India share reduced from ~50% to 13.5%, while US audience grew to 5% to 29%
• Started and led video content from scratch, building brand- and employee-led formats.

https://x.com/solana/status/1999449710919319744?s=20

https://x.com/koshmoney/status/1991526537322197143?s=20

https://x.com/koshmoney/status/1968700160667467853?s=20

📈 Growth Metrics

=

Brand Social Content

• USDC usage thread
• Product scope explainer
• Visual card drop
• Card alpha tweet
• Point System drop
• Pre Solana Breakpoint( founder led)
• Solana Breakpoint recap video
• Day 1 Solana Breakpoint( employee led)
• Day 2 Solana Breakpoint(employee led)

Next Step